copywriting

Nobody helps you with the first draft but after you’ve toiled away everyone’s a critic. We hate that so we’ve written a Critic’s Oath which may turn the tide of feedback from subjective to constructive.

We’re constantly testing Facebook ads. Here’s our latest a/b test and the results.

Here’s some of Brett’s advice for anyone wanting to simply improve their copywriting;

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.