copywriting

Copywriting advice: the devil is in the details

Some copywriting advice for scribes everywhere: the devil is in the detail.

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Copywriting advice for social media, online, and old fashioned print

“How do we write appropriately for online communications – website, social media and eNewsletters – as compared to print? What should we do differently?”

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Developing key messages (misunderstood and over-rated)

Far more than just words on a page or screen, the messages you develop in a key messaging workshop should influence all your marketing:

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Good copywriting examples

No doubt about it – these are some good copywriting tips.

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If HUGE multinational horse meat retailers can fake humanity

The recent horsemeat scandal has rocked faith in supermarkets and supply chains.

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