content marketing

How to improve any piece of copywriting

Here’s some of Brett’s advice for anyone wanting to simply improve their copywriting;

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Marketers! Know thy audience

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula. In fact it’s one of our most-read post. We ensure every Marketing Savvy workshop devotes time to just this. Well know we’ve made a short video about it. Enjoy.

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Straight to video: how to write a media release

This video gives a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.

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Breaking news breaks fast so break into a run

We know you are not a media outlet and we know that you’re understaffed but when BIG news relevant to your organisation breaks you need to tell your supporters ASAP.

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