content marketing

Some copywriting advice for scribes everywhere: the devil is in the detail.

“How do we write appropriately for online communications – website, social media and eNewsletters – as compared to print? What should we do differently?”

Here’s one thing we see too few of: testimonials. Think of them as a substitute for word-of-mouth.

No doubt about it – these are some good copywriting tips.

Nobody helps you with the first draft but after you’ve toiled away everyone’s a critic. We hate that so we’ve written a Critic’s Oath which may turn the tide of feedback from subjective to constructive.