branding

Here’s one thing we see too few of: testimonials. Think of them as a substitute for word-of-mouth.

Far more than just words on a page or screen, the messages you develop in a key messaging workshop should influence all your marketing:

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula. In fact it’s one of our most-read post. We ensure every Marketing Savvy workshop devotes time to just this. Well know we’ve made a short video about it. Enjoy.

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.