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Who am I to resist? Gotta admit – the tips are solid. (And copywriting is running towards a precipice.) Here are ten tips for better copywriting with examples: Keep it simple and concise: Example: “Save money on your energy bills by switching to a more efficient provider.” Use active voice: Example: “Our product helps you […]

Some copywriting advice for scribes everywhere: the devil is in the detail.

“How do we write appropriately for online communications – website, social media and eNewsletters – as compared to print? What should we do differently?”

Here’s one thing we see too few of: testimonials. Think of them as a substitute for word-of-mouth.

Far more than just words on a page or screen, the messages you develop in a key messaging workshop should influence all your marketing: