Brett via Lauren

This video gives a quick look at the media release – headlines, length, quotes and other components. Short sweet, video advice.

We know you are not a media outlet and we know that you’re understaffed but when BIG news relevant to your organisation breaks you need to tell your supporters ASAP.

One of the things we teach in Hootville’s copywriting course Copy Savvy 101 is that tone matters. By tone, we mean the vibe, the manner, the impression you create with your words.