Brett via Lauren

The recent horsemeat scandal has rocked faith in supermarkets and supply chains.

Nobody helps you with the first draft but after you’ve toiled away everyone’s a critic. We hate that so we’ve written a Critic’s Oath which may turn the tide of feedback from subjective to constructive.

We’re constantly testing Facebook ads. Here’s our latest a/b test and the results.

Here’s some of Brett’s advice for anyone wanting to simply improve their copywriting;

We’ve written previously about the importance of knowing your audiences and the value of the conversion formula. In fact it’s one of our most-read post. We ensure every Marketing Savvy workshop devotes time to just this. Well know we’ve made a short video about it. Enjoy.