Who am I to resist? Gotta admit – the tips are solid. (And copywriting is running towards a precipice.)
Here are ten tips for better copywriting with examples:
- Keep it simple and concise: Example: “Save money on your energy bills by switching to a more efficient provider.”
- Use active voice: Example: “Our product helps you save time and money.” (active voice) Example: “Time and money are saved by our product.” (passive voice)
- Use specific, concrete language: Example: “Our software automates tedious tasks, freeing up your time to focus on more important work.”
- Use strong action verbs: Example: “Boost your productivity with our software.”
- Use short paragraphs: Example: “Are you tired of wasting time on tedious tasks? Our software can help. It automates these tasks, freeing up your time to focus on more important work. Try it out today and see the difference it can make for you.”
- Use headings and subheadings: Example: “5 Ways Our Software Can Help You Save Time”
- Automates tedious tasks
- Streamlines workflows
- Integrates with other tools
- Offers customizable features
- Provides 24/7 support
- Use bullet points or numbered lists: Example: “Benefits of Using Our Software:
- Save time on tedious tasks
- Streamline workflows
- Improve productivity
- Customize features to fit your needs
- 24/7 support available”
- Use images or graphics: Example: “Improve your workflow with our software. [Insert visual graphic or screenshot of software in action]”
- Use personal pronouns: Example: “When you use our software, you’ll be able to save time and streamline your work.”
- Edit and proofread your work: Example: “Are you tired of wasting time on tedious tasks? Our software can help automate these tasks and free up your time to focus on more important work. Try it out today and see the difference it can make for you.” (correct) Example: “Your tired of wasting time on tedious tasks right? Our software can help automate these tasks and free up your time to focus on more important work. Try it out today and see the difference it can make for you.” (incorrect – lacks proper punctuation and grammar)