March2018

Some copywriting advice for scribes everywhere: the devil is in the detail.

“How do we write appropriately for online communications – website, social media and eNewsletters – as compared to print? What should we do differently?”

Here’s one thing we see too few of: testimonials. Think of them as a substitute for word-of-mouth.

Far more than just words on a page or screen, the messages you develop in a key messaging workshop should influence all your marketing:

No doubt about it – these are some good copywriting tips.