Copy Savvy copywriting workshop

this copywriting workshop

  • turns copywriters into content creators
  • understands that you do more than just write
  • tackles SEO, social media, opinion pieces & more
Book your own workshop, anywhere, anytime Or our public workshop in Melbourne: Monday, September 12 from 10am to 4pm.

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What is it all about?

COPYWRITING WORKSHOP

Too much of the copy we read is bollocks – turgid, self-referential, overly long and unengaging. If you write copy – annual reports, sales pitches, social media, appeal letters, member communications, website and eNewsletter copy, speeches, membership renewals, media releases, letters to editors – Copy Savvy is for you.

Copy Savvy

WHO IS THIS FOR?

If you want to be a better writer in order to get more sales, support, donations or clients book your place.

If you write or create communications this is for you.

This is ideal for the part-timers, the multi-taskers and the all rounders.

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Agenda

The Copy Savvy copywriting course is not about grammar. This copywriting course is for contemporary copywriters who handle everything from sales letters and opinion pieces to tweets and the CEO’s speech.

The Copy Savvy copywriting workshop is for copywriters who also have to be social media experts, have a working knowledge of search engine optimisation and be full of interesting ideas as to how to present content. We feel your pain.

Meet fellow copywriters, see endless examples from across the globe and learn how to:

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Pre-workshop

Before we meet in person, participants can submit examples of their writing for review by the group as a whole.

We’ll also pinpoint your key concerns and reflect that in the agenda.

Copywriting Training

BENEFITS


Copy Savvy training is a challenging, practical workshop backed-up with follow-up coaching.

Tools

Have a broader, contemporary set of copywriting tools.

Time

Spend less time writing each piece you write.

Online

Be comfortable with writing for the online world.

Respect

Be better understood and respected by your peers.

Insights

Learn more about your audiences.

Direction

Have a clearer objective for each piece you of write.

    It was great to gain other perspectives and ideas.


    Lisa Prowling - LASA Victoria

    Brett is an engaging and knowledgeable teacher. I highly recommend him.


    Caitlin Evans - Senior Rights Victoria

    The course was extremely useful.


    Olivia Porter - Agsafe

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Trainer

BRETT DE HOEDT

Brett has written TV game show questions, television commercials, eBooks, celebrity profiles for glossy magazines, T-shirts slogans, blog posts, hard-hitting editorials and nationally broadcast speeches.

As a print journalist he has written for New Idea, Truth, The Age and The Sydney Morning Herald. He has interviewed everyone from several former Prime Ministers to George Clooney. He has recently had opinion pieces published in the Sydney Morning Herald, The Age and Women’s Agenda about domestic violence and the deregulation of tertiary fees.

It’s safe to say that he’s got range.

Since 1999 media and communications trainer Brett de Hoedt has trained thousands of Australians working with organisations including Red Cross Australia, WWF, Australian Conservation Foundation, Berry Street, World Vision, City of Melbourne and dozens of local government Sustainability Victoria, peak bodies, industry associations and unions.

In 2014 he was invited by Al Gore to keynote at the former Vice President’s Climate Reality event about the role of media to 550 delegates from around the world.

He spent several years as a talk radio broadcaster and producer on 3AK and as a contributor on ABC 702 Perth. In 2015 he returned to radio for a 12 week season on Melbourne station 3MP.

Through his consultancy Hootville Communications Brett has trained CEOs entrepreneurs, professional athletes, sex workers, people with intellectual disabilities and people for whom English is a second language.

He is a dynamic and challenging trainer who receives rave reviews and has amassed an enthusiastic following on Twitter, Facebook, LinkedIn and the like.

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BONUSES

Follow-up coaching

Unlike other copywriting courses we support Copy Savvy with three levels of follow-up coaching. Each participant chooses a period of follow-up coaching – 4, 26 or 52 weeks - to help put theory into practice. Pretty handy wouldn’t you agree?

Notes

Comprehensive notes will help cement your new-found savvy.

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Guarantee

If our workshop notes and follow-up coaching don't improve your copywriting skills we will return your money.

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CFECFW, Level 5, 50 Market Street, Melbourne

The Centre for Excellence in Child and Family Welfare is super central. Our venue, the River Room on floor five, has some excellent views.

Bookings

RESERVE YOUR PLACE TODAY


We have three options to choose from

Copy Savvy 8

$660

$660 including GST

Pre-workshop preparation. Our intense, practical workshop. Morning tea and lunch. Notes to expand your learning. 8 weeks of unlimited follow-up coaching.

Grab your place

Copy Savvy 26

$1320

$1320 including GST

Includes all of Copy Savvy 8, but we’ll support you with 26 weeks of unlimited follow-up coaching plus a one-to-one session by Skype or telephone to help you with a key piece of writing such as an appeal letter, speech or opinion piece.

Grab your place

Copy Savvy 52

$2400

$2400 including GST

Includes all of Copy Savvy 26, but includes a total of 52 weeks of unlimited coaching and two 1-to-1 sessions.

Grab your place

EARLY BIRD SPECIAL

The first three people to register will have their follow-up coaching period doubled. Be quick.

TRAIN THE TEAM

Does your organisation needs to sharpen up its copywriting act? Book a private Copy Savvy workshop for your organisation. We’ve worked with groups of six to 60 across Australia.

You’ll secure superb per-person value, dramatic improvements across the board and the beginning of a copy-savvy culture.

CHECK OUT OUR VIDEOS

GIFTSHOP

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We like giving value away to people we’ve never met. Don’t believe us? Visit the Hootville gift shop and download our free media contact lists, marketing resources and eBooks.

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